Collector’s Editions and Standard Editions

This is going to be a short and sweet post.  *

** Tangent ***

I have several other posts stewing in the back of my mind but I am working on how to synthesize them apart into such a way as to still be coherent by themselves even thought the topics are all interconnected.  A few tag lines that I have been mulling are: “Groups, Guilds and Raid IDs”, “Rewards: One arm Bandit style or Tokens”, “The new Battle.net – A New Hope or Phantom Menace”.

All of these subjects deal with how to group people, facilitate interaction and reward for “good behavior”.  They just differ as they focus on different aspects but those aspects cannot be taken completely in isolation like you can when you look at specific mechanics of a class.  I hope to have 1 if not 2 of those posts out by the end of the weekend.

*** End Tangent ***

Ok, now back to the regularly scheduled post.

There are 4 types of people who buy Collector’s Editions of new games.

  1. Avid fans of the series and want all of the extra stuff.
  2. Avid fans that only want the in-game extra assuming there is one.
  3. People who just want a collector’s edition to collect such items, the true collector’s.
  4. People who want to profit off of the other 3 buy getting an edition with the intent to sell over the SRP.

#4 in the list are essentially scalpers of boxes rather than tickets.

I am going to suggest a few things that I can hope will occur with Cataclysm, either way I am going to try and get several CEs for myself as I have multiple accounts and one for Lissanna.

There are 2 ways to ensure that something is limited as a limited edition.  Only produce a set number of copies or make it such that the limited editions can only be ordered within a given period of time.  Blizzcon is an example of the first and we see how well that works out.  It becomes a lottery of who refreshed their screen the fastest.  Ya good job there, at least the servers did not die for 2 days this time around.

The second is the best way to handle such high demand.  The only thing is that for it to work Blizzard will need to be clear and very public about when the time frame to order the CEs.

It could even be a direct Blizzard Store order exclusive, then the CE production costs can be pre-paid before the product is ever made.  Now I would hope they would still let the normal distribution channels still order the CE but that is neither here nor there.

This modification would let types 1 & 3 get what they wanted with no problems.

Now due to the popularity of ingame pets a new version of the game could be created.  You would then have Collector’s Edition (CE), Pre-order for a limited time.  Then make a Pre-Order Edition (PE or POE) this would only include the in-game extra.  This is only available before and at release.  Then you have the Standard Edition which would be all other copies of the installation material after release.  Yes there would be some POE and SE overlap for the first few weeks but that is not really a major problem, just make sure there is an extra sticker added to the box so that extra packaging does not need to be made.

The only tricky part would be to the timing of the pre-order of the CE so that all of the CEs can be produced.  Given what some people have paid for the CE off of Ebay, Blizzard would be doing right by their most avid fans by actually setting up such a system so that those that want to pay extra for the CE can get it at the price Blizzard intended and not be ripped off by scalpers.

Well that worked out to be a bit longer than I intended.

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